"We pride ourselves on leading the way in delivering the best in service, product, and technology and we are excited to bring Google Glass make your own name to our.S.
"Third parties that add fashion and function to these technologies Negrich said, "will play an important role in accelerating the acceptance and sales of wearables.".
The retailer's Google Glass options, which include styles for men and women, sell for 1,800 and include the Glass, a choice of frames in five colors, a shade and mono earbud.
"Good for Google and for Net-A-Porter said CEO of rDialogue.I love the concept of Glass, but until it moves beyond the high price, it's not going to be a factor in the retail world.".Looking beyond this particular launch, Larry Negrich, vice president of marketing at nGage Labs, added that the model of Google and Net-A-Porter's business relationship will be essential to the future of wearable tech.The convergence of fashion and technology into 'wearable tech.' Now it's Apple's turn.".Paula Rosenblum, managing partner at RSR Research, however, noted that in both the worlds of high fashion and high tech, products are often launched at prices unattainable for a mass audience before slowly but surely dropping.With such logic, there is something to be said for keeping the prices high in the early stages of a roll-out, which makes a partnership with an elite third-party seller like Net-A-Porter seem like a fitting strategy for a company with Google's track record.The price tag attached to the Net-A-Porter device reveals another potential bar to widespread adoption of Google Glass, according.
Rosenblum said, "and gradually moving down-market.".
Photo: Net-A-Porter "The DVF Made for Glass line will help fashion-forward consumers wear their Glass with greater style said.
The Net-A-Porter price is set 300 above Google's original msrp.
Yesterday, the online luxury and fashion merchant began selling a limited number of DVF Made for Glass optical and sunglass styles and accessories, making it the first third-party seller of Google's wearable tech device.Though a, retailWire poll last January indicated that function and fashion are the biggest hurdles wearable tech devices must overcome before achieving mass appeal, a discussion this week by the online community at, retailWire speculates otherwise.Max Goldberg, president of Max Goldberg Associates, "but it does nothing to put Glass in the hands of ordinary consumers who cannot afford its 1,800 starting price point.RetailWire 's BrainTrust panel of retailing experts.Net-A-Porter is looking to bring some style along with sales to Google Glass."I see this starting out at the high end."Scarcity is a powerful strategy when launching something this leading edge, and the positioning alone is going to make demand even greater for when this does move downstream and mainstream.".Customers, ahead make my phone a remote of the Glass consumer release.".